| An Advanced Diploma in Advertising & Print Media ADAPM is a specialized program designed to provide advanced knowledge and skills in the fields of advertising and print media. |
| Course Code | Course Name | Duration |
| ADAPM | Advanced Diploma in Advertising & Print Media | 12 Month |
| | | | | |
| PAPER CODE | SUBJECTS TITLE | THEORY MARKS | PRACTICAL MARKS | MAX MARKS |
| F101 | COMPUTER FUNDAMENTAL & IT TOOLS | 50 | 50 | 100 |
| O202 | M.S OFFICE WITH INTERNET & E-MAIL | 50 | 50 | 100 |
| G401 | GRAPHIC DESIGNING | 50 | 50 | 100 |
| G402 | ADVANCED IN GRAPHIC DESIGN | 50 | 50 | 100 |
| G404 | ADVERTISING & PRINT MEDIA | 50 | 50 | 100 |
| D801 | SKILL DEVELOPMENT PROGRAMME | 50 | 50 | 100 |
| | Total | 300 | 300 | 600 |
| | | | | |
| The syllabus for each exam is provided below with detailed information.” |
| Exam Code | Course Description |
| F101 | COMPUTER FUNDAMENTAL & IT TOOLS |
| • Introduction of Computers |
| • Microsoft Windows |
| • Operating Systems (DOS, Windows, Unix/Linux) |
| • Generations of Computers |
| • Basic Computer Hardware Components |
| • Computer Peripherals |
| • Application Software and System Software |
| • Binary and Decimal Number Systems |
| • Basic Components and Storage |
| • Classification of Computers |
| • Utility Programs and Diagnostic Programs |
| • DOS (Disk Operating System) |
| • Capabilities of Computers |
| • Basic Internet and Email |
| • File Types and File Organization |
| • System Tools |
| • System Font, File, Folder Settings |
| • Control Penal |
| • Desktop Personalized Setting |
| • Shortcut Keys |
| |
| O201 | M.S OFFICE WITH INTERNET & E-MAIL |
| • Introduction to MS Office |
| • Creating and Managing Files |
| • M.S Word |
| • M.S Excel, |
| • M.S Power Point |
| • M.S Access |
| • Using Search Engines |
| • Working with E-Mail |
| • Composing, Sending, and Managing Emails |
| • Downloading, Uploading, Sharing |
| • Social Media Platform (Chat, Call, Video Call, Friends) |
| • Internet Safety and Security |
| |
| G401 | GRAPHIC DESIGNING |
| • Introduction to Graphic Design |
| • Principles of Design (Balance, Proportion, Harmony, and Contrast) |
| • Elements of Design (Line, Shape, Form, Space, Texture, and Color) |
| • Basics of Typography |
| • Vector Graphics and Raster Graphics |
| • Using Layers and Masks |
| • Understanding Printing Processes and Techniques |
| • Corel Draw |
| • Photoshop |
| • Page Maker |
| • Multimedia Concept |
| • Professional Image Marketing & Ads |
| • Creating Brochures, Flyers, and Posters |
| • Real-World Design Projects |
| |
| G402 | ADVANCED IN GRAPHIC DESIGN |
| • Art & Visual Perception |
| • Adobe InDesign |
| • Adobe Illustrator |
| • Adobe Flash |
| • Lab Work |
| • Professional Image Marketing & Ads |
| • Creating Brochures, Flyers, and Posters |
| • Real-World Design & Projects Works |
| |
| G404 | ADVERTISING & PRINT MEDIA |
| • Advertising Principles & Management |
| • Media Management |
| • Corporate Communication |
| • Public Relations |
| • Layout & Designing |
| • Brand Management |
| • Media Planning & Buying: |
| • Integrated Marketing Communication |
| • Creativity in Advertising |
| • Advanced Photography |
| • Research Methodologies |
| • Professional Project |
| • Digital Marketing |
| • Social Media Marketing |
| • Content Creation |
| |
| D801 | SKILL DEVELOPMENT PROGRAMME |
| • Communication Skills |
| • Listening Skills and Techniques |
| • Public Speaking and Presentation Skills |
| • Teamwork and Collaboration |
| • Building and Maintaining Relationships |
| • Problem-Solving and Critical Thinking |
| • Decision-Making |
| • Time Management |
| • Stress Management Techniques |
| • Setting Goals and Prioritizing Tasks |
| • Resume Writing and Interview Skills |
| • Personality Development |
| • Business Communications |
| Note: Career Opportunities: Graduates can pursue careers in advertising agencies, print media companies, marketing departments, and public relations firms. |
